Now that we have our listing photos out of the way, you need to fill out the details that will help your potential customers find you. Etsy’s search allows customers to sort by materials, categories like household decor, party, and bumper stickers. Filling out as much of this information as possible will help the customer find exactly what they are looking for – your product!
Listing Title – This is what Etsy will display to the customers so make sure it descriptive of what you are selling. If you are an artist that paints cows and your latest painting you want to call it “Pasture Attitude”. As cute as that name is, your potential customer won’t be searching for that. Instead trying a title like “Cow in Pasture Decor | Cow Wall Art ” will put you into search results that your customers are typing in.
About This Listing – Here you will select from the dropdown menu who made it, what the item is, and when was it made. There are several options for each one, so be sure to select the best ones for your product.
Category – Etsy allows a wide variety of sellers and products. To browse the options, start typing out what your item is and different suggestions will begin to populate under the box. Take for example our painting earlier, typing “painting” pulls up options like art and collectibles, home decor, and painting kits. By clicking on a suggestion, the space under the box will fill with key terms that Etsy is going to assign to your listing. Be sure to review the terms and if they don’t fit, pick another category by typing in the box again.
Depending on what you select, each category will pull up additional listing specs like the season, holiday, size, etc.
Renew – Every listing has a virtual shelf-life. Typically that shelf-life is 4 months from the day you post it or until it sells. By selecting automatically, your listing will renew after every sale (until completely sold out) or after its expiration date.
Type – Here you will choose if you are selling physical or digital products. A physical product is going to be one that you physically ship to a customer and a digital one they will download on their own.