Opening An Etsy Shop – Part 2

Setting Up An Etsy Shop Part 2

In our last blog, we went over how to create a shop and our first listing. In Part 2, we are jumping into finishing up the shop and getting paid! If you haven’t read it first, I would reccomend going back and checking that out. Don’t forget you can get 40 free listings by clicking here! 

What Type Of Seller Are You?

It’s time to distinguish who you are a seller. More than likely you are one person creating an Etsy shop so you would select Individual or sole priorietorship. For the purposes of this blog, that just means that it you are the sole owner of the shop. Now there are many ways that you can see your shop and establish it in the eyes of the goverment, but I won’t get into that here. If you have registered as a corporation, you will need to make sure that you select incorporated business. 

About You

In the next part, we will input who we are. Fill this information out accordingly. 

Banking

Here you will choose where you bank is located and your account information. I reccomend that you open a seperate account for your business. You can find free business checking accounts with banks like Ameris and sometimes credit unions. This isn’t a requirement, but it will help you keep your expenses seperate through out the year making tax time easier. 

Credit Card

On the next page you will be adding in your credit card information. This is for Etsy billing purposes. The age ole’ quote, it takes money to make money is ever so true. Etsy has fees which I will outline in another blog but you will need to have a card on file to take care of these. Now typically, it won’t be a big deal, especially if you use the 40 free listings, you start off in a good spot as each listing will cost you 20 cents. However, if you’re items are selling, Etsy will take their fees out of your earnings to make things easier. Afer you save your card on file, you can now open you shop!

 

Welcome to Etsy!

Congrats! You have succesfully finished setting up your entire shop but the work doesn’t stop there! Stay tuned as we go over additional things you can do in your shop make it pop allowing you to stand out as an Etsy shop owner. I am so excited for your journey bestie, I know you will do amazing things. 

Setting Up An Etsy Shop

Let's Build A Shop! Part 1

I am so glad to see you taking the leap into becoming your own boss and creating financial freedom. If you are still on the fence, check out my last post here. Creating an Etsy shop as a whole is pretty straight forward. There are some things that we are going to touch on that will help you build your dream shop but let’s start with the basics – opening the doors. 

 

If you haven’t already, use my personal afl link to get your first 40 listings for FREE! Once you click it, follow the onscreen prompts until. you get to the “Shop preferences page as shown below.  

Shop Preferences

This is the easiest section to fill out as this is all about YOUR preferences when it comes to viewing your shop. All you have to do is select your language, country, and the currency you are pricing your items at. The last question has no impact on your shop, Etsy is just interested in knowing who is signing up for their site.  

Naming
Your Shop

This might be one of the hardest things for any crafter just starting out to decide on. Don’t worry though, if you HATE what you pick, you are able to change it one time without any reviews from Etsy. A third time requires Etsy approval. When it comes to picking your name, you want to have something that can grow with you. I would avoid “DogShirts4Life” unless you are certain that you will always sell dog shirts.

Creating a Listing

It’s time to create our first listing! By taping the “+” box, it will bring you up to the listing pages. We will go over each of those sections together.

Adding
Your
Listing
Photos

The first thing you will do each time you create a listing is to add photos. Etsy allows you to add up to 10 photos, with the first one being what your customers will see in the searches. Make sure your first photo is impactful! I know you should never judge a book by the cover, but with online shopping, it’s important that we put our best face first. While you don’t have to have 10 photos for a great listing, the more you can have, the better for you. Taking multiple photos of your product from different angles and props for size references can help your potential customer understand what they are looking at. 

 

Protip – You can even add photos of your policies, an “About the maker” photo, coupon code announcements for building an email list, or sizing information. 

It's All In The Details

Now that we have our listing photos out of the way, you need to fill out the details that will help your potential customers find you. Etsy’s search allows customers to sort by materials, categories like household decor, party, and bumper stickers. Filling out as much of this information as possible will help the customer find exactly what they are looking for – your product!

Listing Title – This is what Etsy will display to the customers so make sure it descriptive of what you are selling. If you are an artist that paints cows and your latest painting you want to call it “Pasture Attitude”. As cute as that name is, your potential customer won’t be searching for that. Instead trying a title like “Cow in Pasture Decor | Cow Wall Art ” will put you into search results that your customers are typing in. 

About This Listing – Here you will select from the dropdown menu who made it, what the item is, and when was it made. There are several options for each one, so be sure to select the best ones for your product.

Category – Etsy allows a wide variety of sellers and products. To browse the options, start typing out what your item is and different suggestions will begin to populate under the box. Take for example our painting earlier, typing “painting” pulls up options like art and collectibles, home decor, and painting kits. By clicking on a suggestion, the space under the box will fill with key terms that Etsy is going to assign to your listing. Be sure to review the terms and if they don’t fit, pick another category by typing in the box again. 

Depending on what you select, each category will pull up additional listing specs like the season, holiday, size, etc

Renew – Every listing has a virtual shelf-life. Typically that shelf-life is 4 months from the day you post it or until it sells. By selecting automatically, your listing will renew after every sale (until completely sold out) or after its expiration date.

Type – Here you will choose if you are selling physical or digital products. A physical product is going to be one that you physically ship to a customer and a digital one they will download on their own. 

The meat and potatoes!

While every part of the listing is important, if I had to put it into terms of food, THIS is the meat and potatoes of your listing! 

Description – Add all of your information here. THIS is where you really sell your product and yourself as an artist! Start by describing your piece. What makes it special? What is the size? What material did you use? Why should they buy from you? You can include breaks in your description to include special care information or even links to other products in YOUR shop that are similar in nature. If you have any hidden coupons like buy 3 shirts, get 1 free with code “341shirts” or even free shipping on orders over $50,  this can help you convert to higher sales and can help fill your description with vital information.

Protip – The use of CAPS for titles, formating like — this — and even emojis is encouraged! Now don’t make it look like a 9th graders phone, however, using emojis can help bullet point and draw the customer’s eye to important information. 

Sections – Sections are a useful tool in keeping your shop organized. You can create categories like “Men’s Shirts” “Women’s Shirts” “Seasonal Signs” “Car Decals” and more. You are given 20 categories so give yourself time to think about what groups you should create to help your customers search within your shop. 

Tags – This is where Etsy SEO comes into place. SEO is search engine optimization. What you type in here will tell Etsy’s search bots how you want to show up in search results. Avoid using short terms like “gift” or “painting” as these won’t put you high in the search results. Using long-tail words (what customers are typing in) will help make sure you land where you need to be. Think again about what your customers will be looking for to find your sign. Terms like “Funny Bathroom Decor” “Bathroom Wordsearch sign” “Cute Bathroom Signs”  even “Gifts for new home” can prove to be helpful. If your term is too long, you can fill it out like funny bathroom, bathroom decor putting your terms together. 

 

Protip SEO is a HUGE part of Etsy and to help you better understand it, I recommend checking out eRank. Anthony Wolf, the creator, built the platform with Etsy businesses in mind!

 

Materials  – As the name suggests, this is where you include the material you used for your item if you want. This helps your customers know what they can expect. Some customers have allergies to certain fabrics or metals so this information can help prevent future problems for both the customer and you. These terms can also help with the search so it’s good to add them!

Inventory
and
Pricing

So are you ready to talk numbers? Here you will set the price of your product as well as how many you are selling. You can assign a SKU to the item to help you track inventory if you are producing and storing your products. You can also create variations that will allow you set different price points for each. For example, you sell a decal in different sizes – 3 inch all the way to 20 inches. When you add variations you can make sure that you adjust the prices for each of those sizes.  If you take personalizations on items, you are able to set that upo as well. Be sure to ask for any information that you will need for your customers. 

Shipping

We have finally made it to the end of the line – shipping. Here you are able to select a flat fee OR use Etsy’s built in calculated shipping. You can also let your customers know the processing time (from the date they order, how long it will take you to dispatch the item). After you fill this information out, you can save what is called a shipping profile which will allow you to select these setting in the future for a faster listing process. 

Shipping

We have finally made it to the end of the line – shipping. Here you are able to select a flat fee OR use Etsy’s built in calculated shipping. You can also let your customers know the processing time (from the date they order, how long it will take you to dispatch the item). After you fill this information out, you can save what is called a shipping profile which will allow you to select these setting in the future for a faster listing process. 

We are done...for now

Opening An Etsy Shop – Part 2After filling out all of this information, you can hit that save button at the bottom of the screen! Congrats bestie, you have just create your first listing and are one more step closer to opening your doors. Are you ready to move ahead? Check out Part 2 of opening an Etsy shop here. If you have any questions, please feel free to reach out to the group, I would be more than happy to help. 

From Hobby to Income

Let's Make An Etsy Shop!

Can I start a business?

One of the biggest perks of owning a craft machine is the ability to turn a hobby into a money-making dream! Even if you have a job outside, being able to bring a small stream of revenue can be a huge advantage. This is money that you can use to pay off debts (hello student loans!), build a nest egg of savings, or simply just splurge on yourself without feeling guilty.  There are countless platforms that you can sell on to start building your empire, but in this article, we are going to go over the popular handmade platform – Etsy.

Why sell on Etsy?

Etsy, as mentioned early, is one of the oldest handmade platforms. Over the years thousands of shops have opened up. According to Etsy in their 2020 wrap-up, there were over 3.7 million shops on Etsy! Now you might be wondering with MILLIONS of shops already opened, is that marketplace too saturated? Will I be able to create an income stable enough to kiss my 9-5 goodbye? How will I stand out in an ocean of other shops? Those are all very justified questions, however, that same year data shows that Etsy also had over 69.6 MILLION customers! That is a lot of bodies searching for handmade goods. 

 

In recent years, Etsy has started running more promotions, creating commercials, TV shows, and pushing ads to bring in additional customers, spreading the knowledge and reach of this handmade platform. So what does that mean for you? Well, it shows that Etsy is dedicated to making their platform the biggest it’s ever been! When you make money, Etsy makes money, so their focus will continue to be growth in the future. 

What can I sell on Etsy?

You can sell anything on Etsy that you make! We each have a unique gift and style that someone somewhere in the world is going to LOVE. Selling on Etsy will give you access to those people who are looking for and will appreciate your talent. While we all might be using the same SVG files, using the same brand shirts or faux leather, and using the same craft machine, we can all find our spot in the Etsy community. One of the biggest things that will set you apart from Sally Cricut is that you are you. Not only will your skill and craftsmanship stand out against hers, but your customer service will be totally different! Your customers will grow to love YOU and how you handle your business. The way you display your products, how you set your shop up, write your descriptions, will all be a representation of who you are, and while some copy, no one can replace YOU! 

While you play with your machine, think of the projects that you love creating the most and really think about what you can put into your shop. If you can’t pick a favorite project, no worries! You can build your shop in a way that will allow all of your interest to flow until you are able to hone in on what you really want to do or what your shoppers are most looking for. I am sure you have heard “find a niche and stick to it”. I am here to tell you the exact opposite. You DO NOT have to have a niche to start with! A niche can find you. When I first started in 2017 and even into 2018, I was all over the map. I had shirts, tumblers, decals, paper crafts, keychains – the list goes on and on. Around August 2019, I took a hard look at what items really sold well in my shop and found out that one theme, in particular, sold well above anything else. I knew from that moment that my niche found me! I began to shift my business in that direction and the results have been insane. 

How can I sell on Etsy?

Setting up a shop is one of the first steps that you can take on your journey to building a different financial future. By using this link here, you can get your first 40 listings for free! While this process is pretty straight forward, it’s the work afterward that will begin to test your commitment to creating a shop that will stand the test of time. Are you ready to become an Etsy seller? Follow along with me as we go from start to finish on opening an Etsy shop and the things you need to fill out first!