10 Things You Should Never Do When Selling on ETSY
I know how overwhelming it is to start an online business. It takes a while to know your way around stuff. You are always wondering if you are doing things the right way. Well, don’t worry, like always I got your back. Let’s talk about how to sell on etsy successfully. I’m guessing that you would have already started your shop on etsy. But if you haven’t go check out my other post on Setting an ETSY Shop to get started.
Opening up a shop on platforms like ETSY seems like a piece of cake but what many of us don’t know is that there is a whole lot of process going behind the scenes that play its part in ranking your shop, selling your products, and directing potential customers towards your products.
Let’s start with a few things that you might be doing wrong if you aim to be successful on ETSY. Many of you might be doing a lot of these things but that’s okay! We all do it wrong in the beginning.
To learn more about how to sell on etsy successfully, let’s have a look at these 10 things you should NEVER do when selling on ETSY:
1. Dont' Join Like for Like Ladders
At some point or the other, we all have fallen into this scheme of like for like. This does sound fruitful apparently, but SPOILER ALERT: it doesn’t work.
If people visit your profile just for the sake of giving it a like, ETSY is going to view them as buyers who visited your shop but didn’t find anything good enough to purchase so they left! Doesn’t sound so good now, does it?
ETSY wants to earn money and these tactics are not giving it that. As a result, your shop may end up getting tanked!
2. Don't Compare Yourself with Your Competitors
Looking at your competitors’ shops and wondering how come they got it all? If you do this, you are completely normal because everyone does it. But stop immediately! It’s not helping, it’s never gonna help, and it’s only going to lower your morale.
Your competitors might be selling the same products as you but what you don’t know is the time it took for them to get there, the strategies they follow, and their marketing budget! If you want to be selling on ETSY successfully, comparing your business with others’ will do you no good.
3. Don't Underprice Yourself
Even if you are selling your products for $1, there’s always gonna be someone who’s going to say ‘oh, that’s too expensive!’ So you can’t keep lowering your prices every time someone tells you that you overcharge. Price your items in accordance with the market trends and your product costs!
4. Always Stick to Your Policies
When you are making your place in the market, people often show leniency towards their policies which is a NO. You need to stick to your store policies if you want to sell on ETSY. For instance, if you have a no refund policy, you simply don’t ever entertain refunds!
5. Don't React to Negative Comments Right Away
I know how my blood boils when I come across a negative comment. Ashley after a complaint and Ashley two hours later are two different people. But remember, the way you respond to criticism is VERY important! NEVER act on your impulse and always wait till the sting goes away and then reply as calmly as you can!
6. Don't Participate in Buy in Groups
Participating in these groups is never a good idea. The probability of receiving anything at all is very low. And even if you do receive something, the quality might not be up to your expectations.
So instead of being disappointed in the end, it’s better to divert your attention towards the customers that are actually interested and know the value of your products!
7. Don't Act on the Demand of a Few Customers
If you restock your shop with items demanded by a few of your customers, you might end up not being able to sell them. You have to entertain the mass, not the few, so always conduct a poll or survey before launching a new edition to your collection!
8. Don't Write Impersonal Description
I cannot emphasize this enough, ALWAYS write a great and well-detailed description of your products. This is the first thing a customer sees when they click on your product. If the description is not good enough, they may not be intrigued to buy it. Describing all of your products in detail is one of the most successful tips on selling on ETSY.
9. Don't Use the Same Keywords for Every Item
It’s important to use keywords in the title of your items. If the keyword is good, the chances of your product being ranked at the top will be drastically increased. However, if you use the same keywords for every item, you will be competing with yourself only!
Instead, use different keywords for every item so you have an equal chance of ranking in every category!
10. And Lastly, Don't Give Up!
If you really wish to be successful on ETSY, don’t even think about giving up. There is a lot to learn and know before you can master ETSY so don’t be disappointed if you are not able to make a sale in even months after launching your shop!
It’s a long shot and you can’t become a millionaire overnight. Give things time, keep learning new tips and tricks and you will eventually become a top seller on ETSY!
If you had been doing any of this stuff, stop it immediately. And might I suggest, don’t act on everyone’s advice. Everyone has their own experiences and is entitled to their own opinion. What worked for them might not work for everyone so before you try and follow their steps, carry out your research. Find out if what they told you is actually effective or not.
I understand it’s a lot to deal with. Been there, done that! But take my word for it, once you master these tips on selling on etsy, it’s going to be so much fun and you will soon realize that all this struggle was totally worth it!