Need to sell your crafts online? Let's Learn Setting Up An ETSY Shop
I am so glad to see you taking the leap into becoming your own boss and creating financial freedom. If you are still on the fence, check out my last post here. Setting up an Etsy shop as a whole is pretty straight forward. There are some things that we are going to touch on that will help you build your dream shop. But let’s start with the basics – opening the doors.
If you haven’t already, use my personal afl link to get your first 40 listings for FREE! Once you click it, follow the onscreen prompts until. you get to the “Shop preferences page as shown below.
How To Set Up An Etsy Shop
This is the easiest section to fill out as this is all about YOUR preferences when it comes to viewing your shop. All you have to do is select your language, country, and the currency you are pricing your items at. The last question has no impact on your shop, Etsy is just interested in knowing who is signing up for their site.
This might be one of the hardest things for any crafter just starting out to decide on. Don’t worry though, if you HATE what you pick, you are able to change it one time without any reviews from Etsy. A third time requires Etsy approval. When it comes to picking your name, you want to have something that can grow with you. I would avoid “DogShirts4Life” unless you are certain that you will always sell dog shirts.
Creating a Listing
It’s time to create our first listing! By taping the “+” box, it will bring you up to the listing pages. We will go over each of those sections together.
The first thing you will do each time you create a listing is to add photos. Etsy allows you to add up to 10 photos, with the first one being what your customers will see in the searches. Make sure your first photo is impactful! I know you should never judge a book by the cover, but with online shopping, it’s important that we put our best face first. While you don’t have to have 10 photos for a great listing, the more you can have, the better for you. Taking multiple photos of your product from different angles and props for size references can help your potential customer understand what they are looking at.
Protip – You can even add photos of your policies, an “About the maker” photo, coupon code announcements for building an email list, or sizing information.
It's All In The Details
Now that we have our listing photos out of the way, you need to fill out the details that will help your potential customers find you. Etsy’s search allows customers to sort by materials, categories like household decor, party, and bumper stickers. Filling out as much of this information as possible will help the customer find exactly what they are looking for – your product!
Listing Title – This is what Etsy will display to the customers so make sure it descriptive of what you are selling. If you are an artist that paints cows and your latest painting you want to call it “Pasture Attitude”. As cute as that name is, your potential customer won’t be searching for that. Instead trying a title like “Cow in Pasture Decor | Cow Wall Art ” will put you into search results that your customers are typing in.
About This Listing – Here you will select from the dropdown menu who made it, what the item is, and when was it made. There are several options for each one, so be sure to select the best ones for your product.
Category – Etsy allows a wide variety of sellers and products. To browse the options, start typing out what your item is and different suggestions will begin to populate under the box. Take for example our painting earlier, typing “painting” pulls up options like art and collectibles, home decor, and painting kits. By clicking on a suggestion, the space under the box will fill with key terms that Etsy is going to assign to your listing. Be sure to review the terms and if they don’t fit, pick another category by typing in the box again.
Depending on what you select, each category will pull up additional listing specs like the season, holiday, size, etc.
Renew – Every listing has a virtual shelf-life. Typically that shelf-life is 4 months from the day you post it or until it sells. By selecting automatically, your listing will renew after every sale (until completely sold out) or after its expiration date.
Type – Here you will choose if you are selling physical or digital products. A physical product is going to be one that you physically ship to a customer and a digital one they will download on their own.
The meat and potatoes!
While every part of the listing is important, if I had to put it into terms of food, THIS is the meat and potatoes of your listing!
Description – Add all of your information here. THIS is where you really sell your product and yourself as an artist! Start by describing your piece. What makes it special? What is the size? What material did you use? Why should they buy from you? You can include breaks in your description to include special care information or even links to other products in YOUR shop that are similar in nature. If you have any hidden coupons like buy 3 shirts, get 1 free with code “341shirts” or even free shipping on orders over $50, this can help you convert to higher sales and can help fill your description with vital information.
Protip – The use of CAPS for titles, formating like — this — and even emojis is encouraged! Now don’t make it look like a 9th graders phone, however, using emojis can help bullet point and draw the customer’s eye to important information.
Sections – Sections are a useful tool in keeping your shop organized. You can create categories like “Men’s Shirts” “Women’s Shirts” “Seasonal Signs” “Car Decals” and more. You are given 20 categories so give yourself time to think about what groups you should create to help your customers search within your shop.
Tags – This is where Etsy SEO comes into place. SEO is search engine optimization. What you type in here will tell Etsy’s search bots how you want to show up in search results. Avoid using short terms like “gift” or “painting” as these won’t put you high in the search results. Using long-tail words (what customers are typing in) will help make sure you land where you need to be. Think again about what your customers will be looking for to find your sign. Terms like “Funny Bathroom Decor” “Bathroom Wordsearch sign” “Cute Bathroom Signs” even “Gifts for new home” can prove to be helpful. If your term is too long, you can fill it out like funny bathroom, bathroom decor putting your terms together.
Protip SEO is a HUGE part of Etsy and to help you better understand it, I recommend checking out eRank. Anthony Wolf, the creator, built the platform with Etsy businesses in mind!
Materials – As the name suggests, this is where you include the material you used for your item if you want. This helps your customers know what they can expect. Some customers have allergies to certain fabrics or metals so this information can help prevent future problems for both the customer and you. These terms can also help with the search so it’s good to add them!
So are you ready to talk numbers? Here you will set the price of your product as well as how many you are selling. You can assign a SKU to the item to help you track inventory if you are producing and storing your products. You can also create variations that will allow you set different price points for each. For example, you sell a decal in different sizes – 3 inch all the way to 20 inches. When you add variations you can make sure that you adjust the prices for each of those sizes. If you take personalizations on items, you are able to set that upo as well. Be sure to ask for any information that you will need for your customers.
We have finally made it to the end of the line – shipping. Here you are able to select a flat fee OR use Etsy’s built in calculated shipping. You can also let your customers know the processing time (from the date they order, how long it will take you to dispatch the item). After you fill this information out, you can save what is called a shipping profile which will allow you to select these setting in the future for a faster listing process.
We are done...for now
Opening An Etsy Shop – Part 2 After filling out all of this information, you can hit that save button at the bottom of the screen! Congrats bestie, you have just create your first listing and are one more step closer to opening your doors. Are you ready to move ahead? Check out Part 2 of Setting up an Etsy shop here. If you have any questions, please feel free to reach out to the group, I would be more than happy to help.