how to sell on etsy successfully

How to Sell on ETSY Successfully

10 Things You Should Never Do When Selling on ETSY

I know how overwhelming it is to start an online business. It takes a while to know your way around stuff. You are always wondering if you are doing things the right way. Well, don’t worry, like always I got your back. Let’s talk about how to sell on etsy successfully. I’m guessing that you would have already started your shop on etsy. But if you haven’t go check out my other post on Setting an ETSY Shop to get started.

Opening up a shop on platforms like ETSY seems like a piece of cake but what many of us don’t know is that there is a whole lot of process going behind the scenes that play its part in ranking your shop, selling your products, and directing potential customers towards your products.

Let’s start with a few things that you might be doing wrong if you aim to be successful on ETSY. Many of you might be doing a lot of these things but that’s okay! We all do it wrong in the beginning.

To learn more about how to sell on etsy successfully, let’s have a look at these 10 things you should NEVER do when selling on ETSY:

1. Dont' Join Like for Like Ladders

At some point or the other, we all have fallen into this scheme of like for like. This does sound fruitful apparently, but SPOILER ALERT: it doesn’t work.

If people visit your profile just for the sake of giving it a like, ETSY is going to view them as buyers who visited your shop but didn’t find anything good enough to purchase so they left! Doesn’t sound so good now, does it?

ETSY wants to earn money and these tactics are not giving it that.  As a result, your shop may end up getting tanked!

2. Don't Compare Yourself with Your Competitors

Looking at your competitors’ shops and wondering how come they got it all? If you do this, you are completely normal because everyone does it. But stop immediately! It’s not helping, it’s never gonna help, and it’s only going to lower your morale.

Your competitors might be selling the same products as you but what you don’t know is the time it took for them to get there, the strategies they follow, and their marketing budget! If you want to be selling on ETSY successfully, comparing your business with others’ will do you no good.

3. Don't Underprice Yourself

Even if you are selling your products for $1, there’s always gonna be someone who’s going to say ‘oh, that’s too expensive!’ So you can’t keep lowering your prices every time someone tells you that you overcharge. Price your items in accordance with the market trends and your product costs!

4. Always Stick to Your Policies

When you are making your place in the market, people often show leniency towards their policies which is a NO. You need to stick to your store policies if you want to sell on ETSY. For instance, if you have a no refund policy, you simply don’t ever entertain refunds!

5. Don't React to Negative Comments Right Away

I know how my blood boils when I come across a negative comment. Ashley after a complaint and Ashley two hours later are two different people. But remember, the way you respond to criticism is VERY important! NEVER act on your impulse and always wait till the sting goes away and then reply as calmly as you can!

6. Don't Participate in Buy in Groups

Participating in these groups is never a good idea. The probability of receiving anything at all is very low. And even if you do receive something, the quality might not be up to your expectations.

So instead of being disappointed in the end, it’s better to divert your attention towards the customers that are actually interested and know the value of your products!

7. Don't Act on the Demand of a Few Customers

If you restock your shop with items demanded by a few of your customers, you might end up not being able to sell them. You have to entertain the mass, not the few, so always conduct a poll or survey before launching a new edition to your collection!

8. Don't Write Impersonal Description

I cannot emphasize this enough, ALWAYS write a great and well-detailed description of your products. This is the first thing a customer sees when they click on your product. If the description is not good enough, they may not be intrigued to buy it. Describing all of your products in detail is one of the most successful tips on selling on ETSY.

9. Don't Use the Same Keywords for Every Item

It’s important to use keywords in the title of your items. If the keyword is good, the chances of your product being ranked at the top will be drastically increased. However, if you use the same keywords for every item, you will be competing with yourself only!

Instead, use different keywords for every item so you have an equal chance of ranking in every category!

10. And Lastly, Don't Give Up!

If you really wish to be successful on ETSY, don’t even think about giving up. There is a lot to learn and know before you can master ETSY so don’t be disappointed if you are not able to make a sale in even months after launching your shop!

It’s a long shot and you can’t become a millionaire overnight. Give things time, keep learning new tips and tricks and you will eventually become a top seller on ETSY!

If you had been doing any of this stuff, stop it immediately. And might I suggest, don’t act on everyone’s advice. Everyone has their own experiences and is entitled to their own opinion. What worked for them might not work for everyone so before you try and follow their steps, carry out your research. Find out if what they told you is actually effective or not.

I understand it’s a lot to deal with. Been there, done that! But take my word for it, once you master these tips on selling on etsy, it’s going to be so much fun and you will soon realize that all this struggle was totally worth it!

how to sell on etsy successfully
ETSY Best seller badge tips by Ashley

ETSY Best seller badge; How to Get One?

ETSY Best Seller Badge: Top tips to get in the ETSY best seller listing

Being a freelancer, I follow several freelancing groups on social media. So just last night as I was scrolling through Facebook, I saw a post on one of these groups in which the person had asked about ETSY best seller badge. Going through my comments, made me realize how many people are unaware of what it actually means and how one can achieve it. I am guessing I don’t need a further introduction to this post so let’s just get right into it by addressing the most important part first.

But before we get into this, i’d like to address my new bestie’s who’re still wondering what is ETSY and how to setup a shop on etsy. So if you’re a complete beginner, don’t worry i’ve got your back. Check out my previous post to learn everything about etsy and starting your new business.

What does the ETSY Best Seller Badge Mean?

After reading the comments on the post and conducting short research of my own, I have come to a conclusion that a lot of people misunderstand the seller badge to be a representation of how well they are performing. Instead, this badge is only awarded to items that are sold the most in the least number of days.

For instance, if you sell handmade jewellery and you sold 10 pieces of a specific necklace within a day, you may be able to achieve the ETSY best seller badge. However, the minute someone sells 11 pieces of a similar necklace, your badge will instantly vanish and they will be the new owner of it!

Now that you have hopefully understood what the ETSY best seller badge means, let’s move on to understanding the ETSY best seller badge criteria. Knowing so might help you get one for yourself! 

Tips on Gaining the Best Seller Badge on ETSY

Understandably so, selling a maximum number of pieces in a limited time frame is no piece of cake. It’s a combination of extreme hard work, research, and effort. Following are some tips that you should keep in mind when aiming to gain the best seller badge:

1.       Offer something with a unique touch.

2.       Ensure that you have a happy customer base.

3.       Ask your satisfied customers to leave a good review.

4.       Add attractive photos of the products.

5.       Focus on all your products otherwise the badge won’t last long!

ETSY's Rating Criteria

The evaluation of sellers on ETSY is done by counting on two key factors;

1.       The number of complaints against your shop

2.       The number of reviews that have less than 3 stars

If you’re wondering where to find more details on etsy seller badges and ratings. Head over to this link. You can read more about selling on ESTY with this seller handbook. Although there aren’t any precise instructions on how you can achieve the best seller. Therefore, instead of concentrating on earning the best seller badge, I would advise all the ETSY sellers out there to focus on maximizing your sales and keeping your customers happy. Because from what we have learned today, earning a best seller badge on ETSY is not an evidence of how well you perform so even if you are not a badge holder, you still are a star!

etsy best seller badge tips

How to Make a Sticker Mockup in Procreate

Creating Sticker Mockups in Procreate - Tutorial

If you haven’t used your Cricut to create stickers and have been wondering How to make a sticker mockup in procreate? Then you have reached the right spot. Making stickers with your craft machine is easy and can be a great way to add bonus goodies to your orders as freebies. Plus when used WITH packaging, they add a personal touch instantly to all handmade items. I mean, let’s be honest – we all had an obsession with stickers when we were younger.

 

No matter if you are buying the designs from some amazing sticker creators like shown below OR you are creating your own. In programs like Procreate, there are a few ways to show your sticker designs off without having to break out the Cricut – mockups. Mockups are a zero-waste solution to testing products before you spend the time, money, and resources creating them.

 

Now while you can purchase mockups to use right away in photoshop with smart objects (I’ll have some links to my favorite sets). You can create mockups using tools you may already have on hand, especially if you create your own stickers. Grab your iPad besties, because I am going to show you a quick way that you can create simple sticker mockups in procreate that will display your design in a fun way.

Preface to the Tutorial

I want to preface this with saying that I sell on Etsy. So this tutorial will be based using Esty recommended size requirements which you can find here. They are 2,000 px for the SHORTEST side with a resolution of 72 pixels per inch and a ratio of 4:3. So what does that mean? Well to sum it up, Etsy wants horizontal photos uploaded to their site with a size of 2666 × 2000 at a minimum. They automatically crop your image, so you want your focal point in the center. *I think that 2,666 is a weird number and if you do to, feel free to use 3000 × 2250.  If you want to check out where I came up with these numbers, be sure to visit the 4:3 calculator.

 

*When you upload the image, you can edit the listing photo to show where you want. But I have returned to my shop plenty of times to find out that they restored it to the default. It’s better to set your image up correctly before you move forward to save yourself fixing issues in the future.  

Disclaimer: 

This post contains affiliate links, any purchase that you make by clicking on one of these links will not cost you anything, but I will get a small commission on the sale.

 Now that THAT side track is done, let’s get back to making sticker mockups in procreate!

How to make Sticker Mockups in Procreate?

Open up the Procreate app. “Procreate” is a wonderful drawing app that countless designers use. When paired with the Apple Pencil, it’s a heaven sent! If you already own this then you know what I am talking about.

 

Set up your document sizing using the ratio we talked about earlier (4:3). For this tutorial, I will be using the 3,000 px by 2250 px. and a DPI of 300. Etsy only requires a 75 DPI, however, starting with 300 will allow you to use this photo in other places, giving you the BEST quality that you could want. 

 

Sticker Mockups in Procreate

Inserting Your Photos

Insert your photo by tapping the wrench icon in the top left and clicking “insert photo”. Select your sticker mockup photo you want to create and the program will automatically place it on the screen.

Changing Your Background

Most of the sticker outlines will be white. So to help your Cricut machine understand where to cut, you will want to change the background of the document. This will help you to see what we are looking at. 

You can do that by tapping the stacked boxed in the top right corner of the screen, tapping on the background color layer, and selecting a darker color.

Duplicating Your Sticker Layer

Now that we can see the background, duplicate your sticker layer a one time and hide the original  as this will be your focal point. To duplicate, you can hit the double squares (layers panel) in the top right and swipe swipe left. 

Resize the duplicate layer by tapping the arrow icon and using the bounding box to drag it down to a smaller size. Duplicate this layer a few times so we can start to fill the background up with sticker designs. 

Now start re-arraging the stickers in the background to overlap each other. (Think of this as a “I just dumped ALL of my stickers on the table photo).

You end up with something like this. To be honest, after I fill up about a quarter of the screen, I merge all of the layers and duplicate that a few times to completely fill out screen. After the dark is covered, I go back and add a few extras to break up some odd repeating patterns until I get the results that I want. 

Final Touches

Now that the base layer is done, let’s blur this layer so that our hidden sticker layer will be the MAIN focal point. To do this, you have to tap the magic wand icon in the top left of the screen. Now select “Gaussian Blur” and then layer. Slide your finger across the screen to achieve the desired look. Now unhide your original sticker and BOOM! You are left with something like this. So, this is how you create sticker mockups in procreate.

 

To make sure customers understand what they are getting. You can add sizes with simple text at the bottom or add arrows to show width by height.

 

If you are interested in seeing a way to show scale in mockups, check out the next blog post

sticker mockup final product

Sample Sticker Mockups in Procreate

There are several shops that already offer mocks that you can use that showcase your stickers “in the wild”. Be it simply holding the stickers, stickers on a laptop, or stickers on packages (similar to what is shown below). 

You have a wide variety of options for creating and selling your handmade stickers. If you are interested in any of the mockups to the right, check the links out below

  1. Hand Mockup
  2. Planner Mockup
  3. Laptop Mockup
  4. Candy Jar

Some Fave Packing Stickers

You can find great packing sticker designs like this from Nicole Andrew and many other designs. To see a few of my favorite design bundles, check out the links below:

 

  1. Ultimate Sticker Collection (shown to the right)

  2.  Best Selling Stickers  (used in this tutorial)

  3. Small Business Sticker Bundle