how to sell on etsy successfully

How to Sell on ETSY Successfully

10 Things You Should Never Do When Selling on ETSY

I know how overwhelming it is to start an online business. It takes a while to know your way around stuff. You are always wondering if you are doing things the right way. Well, don’t worry, like always I got your back. Let’s talk about how to sell on etsy successfully. I’m guessing that you would have already started your shop on etsy. But if you haven’t go check out my other post on Setting an ETSY Shop to get started.

Opening up a shop on platforms like ETSY seems like a piece of cake but what many of us don’t know is that there is a whole lot of process going behind the scenes that play its part in ranking your shop, selling your products, and directing potential customers towards your products.

Let’s start with a few things that you might be doing wrong if you aim to be successful on ETSY. Many of you might be doing a lot of these things but that’s okay! We all do it wrong in the beginning.

To learn more about how to sell on etsy successfully, let’s have a look at these 10 things you should NEVER do when selling on ETSY:

1. Dont' Join Like for Like Ladders

At some point or the other, we all have fallen into this scheme of like for like. This does sound fruitful apparently, but SPOILER ALERT: it doesn’t work.

If people visit your profile just for the sake of giving it a like, ETSY is going to view them as buyers who visited your shop but didn’t find anything good enough to purchase so they left! Doesn’t sound so good now, does it?

ETSY wants to earn money and these tactics are not giving it that.  As a result, your shop may end up getting tanked!

2. Don't Compare Yourself with Your Competitors

Looking at your competitors’ shops and wondering how come they got it all? If you do this, you are completely normal because everyone does it. But stop immediately! It’s not helping, it’s never gonna help, and it’s only going to lower your morale.

Your competitors might be selling the same products as you but what you don’t know is the time it took for them to get there, the strategies they follow, and their marketing budget! If you want to be selling on ETSY successfully, comparing your business with others’ will do you no good.

3. Don't Underprice Yourself

Even if you are selling your products for $1, there’s always gonna be someone who’s going to say ‘oh, that’s too expensive!’ So you can’t keep lowering your prices every time someone tells you that you overcharge. Price your items in accordance with the market trends and your product costs!

4. Always Stick to Your Policies

When you are making your place in the market, people often show leniency towards their policies which is a NO. You need to stick to your store policies if you want to sell on ETSY. For instance, if you have a no refund policy, you simply don’t ever entertain refunds!

5. Don't React to Negative Comments Right Away

I know how my blood boils when I come across a negative comment. Ashley after a complaint and Ashley two hours later are two different people. But remember, the way you respond to criticism is VERY important! NEVER act on your impulse and always wait till the sting goes away and then reply as calmly as you can!

6. Don't Participate in Buy in Groups

Participating in these groups is never a good idea. The probability of receiving anything at all is very low. And even if you do receive something, the quality might not be up to your expectations.

So instead of being disappointed in the end, it’s better to divert your attention towards the customers that are actually interested and know the value of your products!

7. Don't Act on the Demand of a Few Customers

If you restock your shop with items demanded by a few of your customers, you might end up not being able to sell them. You have to entertain the mass, not the few, so always conduct a poll or survey before launching a new edition to your collection!

8. Don't Write Impersonal Description

I cannot emphasize this enough, ALWAYS write a great and well-detailed description of your products. This is the first thing a customer sees when they click on your product. If the description is not good enough, they may not be intrigued to buy it. Describing all of your products in detail is one of the most successful tips on selling on ETSY.

9. Don't Use the Same Keywords for Every Item

It’s important to use keywords in the title of your items. If the keyword is good, the chances of your product being ranked at the top will be drastically increased. However, if you use the same keywords for every item, you will be competing with yourself only!

Instead, use different keywords for every item so you have an equal chance of ranking in every category!

10. And Lastly, Don't Give Up!

If you really wish to be successful on ETSY, don’t even think about giving up. There is a lot to learn and know before you can master ETSY so don’t be disappointed if you are not able to make a sale in even months after launching your shop!

It’s a long shot and you can’t become a millionaire overnight. Give things time, keep learning new tips and tricks and you will eventually become a top seller on ETSY!

If you had been doing any of this stuff, stop it immediately. And might I suggest, don’t act on everyone’s advice. Everyone has their own experiences and is entitled to their own opinion. What worked for them might not work for everyone so before you try and follow their steps, carry out your research. Find out if what they told you is actually effective or not.

I understand it’s a lot to deal with. Been there, done that! But take my word for it, once you master these tips on selling on etsy, it’s going to be so much fun and you will soon realize that all this struggle was totally worth it!

how to sell on etsy successfully
tips selling on etsy

Tips Selling on ETSY for success in 2021

5 Things You Need to Know Before You Start Selling On ETSY

When I first got to know about ETSY, I was impressed as ETSY is among one of the very few platforms that promotes the hard work of artisans. If you too are looking to sell your handmade crafts, you should definitely consider ETSY. However, selling your products in the ever-so-competitive market is no piece of cake. So today here, I’m going to share some tips selling on etsy that you should know before starting! Let’s start with going over how to start selling on ETSY by setting up a shop:

 

How To Start Selling on ETSY

To start selling on ETSY, you will need to set up your shop by getting registered on the site. Good news: you can set up your shop on ETSY without paying a single penny! Although there’s a cost of selling on ETSY. You have to pay a small amount of $0.20 per listing to get started!

The following steps will walk you through the process of getting registered:

  • Visit ETSY’s homepage and click on the button that says ‘Sell on Etsy’. Once you are directed to the new page, click ‘Open your Etsy Shop’.
  • Choose your preferences. Such as, your location, the language in which you will describe your products, and the currency in which you’d like to trade.
  • Choose the name of your shop. It can be anything that comes into your mind but I say, go creative! Come up with something unique, short, eye-catching, and easy to pronounce. You should also ensure that the name of your shop resonates with your products!
  • Start listing your products. This is the step that matters the most so make sure you are doing it right! You need to be a lot patient with it because trust me, I know sometimes you would feel like smashing the screen of your computer!
  • In the next section, i’ll explain how to list your products on ETSY. But hold on! if you don’t find this information enough. Check out this post on setting an etsy shop!

Listing Products on ETSY

  • Upload several photos of each product from different angles.
  • Write a product description that is on point! Research relevant keywords and include them in the description as well as the available tags. Make sure to include common questions asked about your product and any allergy concerns. 
  • Include shipping fees. Don’t, I repeat, don’t just randomly enter any number. Write down a fully calculated amount so you don’t end up paying the shipping from your pocket. This is a mistake almost every newbie makes (myself included on several occasions)!
  • Select your payment method. I personally use either PayPal or ETSY Payments as I believe these methods are the easiest. This is the most preferred ones from sellers. Check out more on setting payments in my other post by clicking here.
  • Add your billing information and you’re all set!

 

5 Must Know Tips Selling on ETSY

  1. Well, for starters, you need to ensure that your product’s photographs are exceptional! People need to be attracted to your products when they view your shop. Make sure it’s clear what you are selling. Don’t make people guess. 
  2. I cannot emphasize this enough, LEARN SEO. Following the correct SEO technique and using the right keywords is the key to organically bring your products to the top and get more sales. Use tools to find keywords related to your business. ERANK is an incredible tool with a free plan!
  3. Don’t go blindly setting prices. Calculate your costs, include the shipping charges and the listing fee, and keep in mind that you will have to pay a 5% transaction fee upon each sale. Make sure you are earning a profit, but keep your profit margin low! [If you need help on pricing, check out our Cost Calculator too]
  4. Give your products a unique edge over your competitors. People need to see a reason to choose YOUR shop over the shop of your competitors.
  5. Market your products through digital media! Link your shop to your socials, introduce coupon codes, offer discounts, etc. Or, you can use paid promotions offered by ETSY to bring your listings to the top. Remember people buy from people so YOU are the face of your company.

I can go on and on about tips selling on etsy but I think if you have come this far, you should now have a pretty great idea about it yourself. These small tips will help you get started. Set up your shop on ETSY now and start selling, your experience will make you learn better!      

tips selling on etsy
ETSY Best seller badge tips by Ashley

ETSY Best seller badge; How to Get One?

ETSY Best Seller Badge: Top tips to get in the ETSY best seller listing

Being a freelancer, I follow several freelancing groups on social media. So just last night as I was scrolling through Facebook, I saw a post on one of these groups in which the person had asked about ETSY best seller badge. Going through my comments, made me realize how many people are unaware of what it actually means and how one can achieve it. I am guessing I don’t need a further introduction to this post so let’s just get right into it by addressing the most important part first.

But before we get into this, i’d like to address my new bestie’s who’re still wondering what is ETSY and how to setup a shop on etsy. So if you’re a complete beginner, don’t worry i’ve got your back. Check out my previous post to learn everything about etsy and starting your new business.

What does the ETSY Best Seller Badge Mean?

After reading the comments on the post and conducting short research of my own, I have come to a conclusion that a lot of people misunderstand the seller badge to be a representation of how well they are performing. Instead, this badge is only awarded to items that are sold the most in the least number of days.

For instance, if you sell handmade jewellery and you sold 10 pieces of a specific necklace within a day, you may be able to achieve the ETSY best seller badge. However, the minute someone sells 11 pieces of a similar necklace, your badge will instantly vanish and they will be the new owner of it!

Now that you have hopefully understood what the ETSY best seller badge means, let’s move on to understanding the ETSY best seller badge criteria. Knowing so might help you get one for yourself! 

Tips on Gaining the Best Seller Badge on ETSY

Understandably so, selling a maximum number of pieces in a limited time frame is no piece of cake. It’s a combination of extreme hard work, research, and effort. Following are some tips that you should keep in mind when aiming to gain the best seller badge:

1.       Offer something with a unique touch.

2.       Ensure that you have a happy customer base.

3.       Ask your satisfied customers to leave a good review.

4.       Add attractive photos of the products.

5.       Focus on all your products otherwise the badge won’t last long!

ETSY's Rating Criteria

The evaluation of sellers on ETSY is done by counting on two key factors;

1.       The number of complaints against your shop

2.       The number of reviews that have less than 3 stars

If you’re wondering where to find more details on etsy seller badges and ratings. Head over to this link. You can read more about selling on ESTY with this seller handbook. Although there aren’t any precise instructions on how you can achieve the best seller. Therefore, instead of concentrating on earning the best seller badge, I would advise all the ETSY sellers out there to focus on maximizing your sales and keeping your customers happy. Because from what we have learned today, earning a best seller badge on ETSY is not an evidence of how well you perform so even if you are not a badge holder, you still are a star!

etsy best seller badge tips
setting up an etsy shop

Setting Up An Etsy Shop to Sell your crafts online

Need to sell your crafts online? Let's Learn Setting Up An ETSY Shop

I am so glad to see you taking the leap into becoming your own boss and creating financial freedom. If you are still on the fence, check out my last post here. Setting up an Etsy shop as a whole is pretty straight forward. There are some things that we are going to touch on that will help you build your dream shop. But let’s start with the basics – opening the doors. 

 

If you haven’t already, use my personal afl link to get your first 40 listings for FREE! Once you click it, follow the onscreen prompts until. you get to the “Shop preferences page as shown below.  

How To Set Up An Etsy Shop

Shop Preferences

This is the easiest section to fill out as this is all about YOUR preferences when it comes to viewing your shop. All you have to do is select your language, country, and the currency you are pricing your items at. The last question has no impact on your shop, Etsy is just interested in knowing who is signing up for their site.  

how to set up an etsy shop

Naming
Your Shop

This might be one of the hardest things for any crafter just starting out to decide on. Don’t worry though, if you HATE what you pick, you are able to change it one time without any reviews from Etsy. A third time requires Etsy approval. When it comes to picking your name, you want to have something that can grow with you. I would avoid “DogShirts4Life” unless you are certain that you will always sell dog shirts.

Creating a Listing

It’s time to create our first listing! By taping the “+” box, it will bring you up to the listing pages. We will go over each of those sections together.

Adding
Your
Listing
Photos

The first thing you will do each time you create a listing is to add photos. Etsy allows you to add up to 10 photos, with the first one being what your customers will see in the searches. Make sure your first photo is impactful! I know you should never judge a book by the cover, but with online shopping, it’s important that we put our best face first. While you don’t have to have 10 photos for a great listing, the more you can have, the better for you. Taking multiple photos of your product from different angles and props for size references can help your potential customer understand what they are looking at. 

 

Protip – You can even add photos of your policies, an “About the maker” photo, coupon code announcements for building an email list, or sizing information. 

It's All In The Details

Now that we have our listing photos out of the way, you need to fill out the details that will help your potential customers find you. Etsy’s search allows customers to sort by materials, categories like household decor, party, and bumper stickers. Filling out as much of this information as possible will help the customer find exactly what they are looking for – your product!

 Listing Title – This is what Etsy will display to the customers so make sure it descriptive of what you are selling. If you are an artist that paints cows and your latest painting you want to call it “Pasture Attitude”. As cute as that name is, your potential customer won’t be searching for that. Instead trying a title like “Cow in Pasture Decor | Cow Wall Art ” will put you into search results that your customers are typing in. 

 

About This Listing – Here you will select from the dropdown menu who made it, what the item is, and when was it made. There are several options for each one, so be sure to select the best ones for your product.

 

Category – Etsy allows a wide variety of sellers and products. To browse the options, start typing out what your item is and different suggestions will begin to populate under the box. Take for example our painting earlier, typing “painting” pulls up options like art and collectibles, home decor, and painting kits. By clicking on a suggestion, the space under the box will fill with key terms that Etsy is going to assign to your listing. Be sure to review the terms and if they don’t fit, pick another category by typing in the box again. 

 

Depending on what you select, each category will pull up additional listing specs like the season, holiday, size, etc

 

Renew – Every listing has a virtual shelf-life. Typically that shelf-life is 4 months from the day you post it or until it sells. By selecting automatically, your listing will renew after every sale (until completely sold out) or after its expiration date.

 

Type – Here you will choose if you are selling physical or digital products. A physical product is going to be one that you physically ship to a customer and a digital one they will download on their own. 

The meat and potatoes!

While every part of the listing is important, if I had to put it into terms of food, THIS is the meat and potatoes of your listing! 

Description – Add all of your information here. THIS is where you really sell your product and yourself as an artist! Start by describing your piece. What makes it special? What is the size? What material did you use? Why should they buy from you? You can include breaks in your description to include special care information or even links to other products in YOUR shop that are similar in nature. If you have any hidden coupons like buy 3 shirts, get 1 free with code “341shirts” or even free shipping on orders over $50,  this can help you convert to higher sales and can help fill your description with vital information.

Protip – The use of CAPS for titles, formating like — this — and even emojis is encouraged! Now don’t make it look like a 9th graders phone, however, using emojis can help bullet point and draw the customer’s eye to important information. 

Sections – Sections are a useful tool in keeping your shop organized. You can create categories like “Men’s Shirts” “Women’s Shirts” “Seasonal Signs” “Car Decals” and more. You are given 20 categories so give yourself time to think about what groups you should create to help your customers search within your shop. 

Tags – This is where Etsy SEO comes into place. SEO is search engine optimization. What you type in here will tell Etsy’s search bots how you want to show up in search results. Avoid using short terms like “gift” or “painting” as these won’t put you high in the search results. Using long-tail words (what customers are typing in) will help make sure you land where you need to be. Think again about what your customers will be looking for to find your sign. Terms like “Funny Bathroom Decor” “Bathroom Wordsearch sign” “Cute Bathroom Signs”  even “Gifts for new home” can prove to be helpful. If your term is too long, you can fill it out like funny bathroom, bathroom decor putting your terms together. 

 

Protip SEO is a HUGE part of Etsy and to help you better understand it, I recommend checking out eRank. Anthony Wolf, the creator, built the platform with Etsy businesses in mind!

 

Materials  – As the name suggests, this is where you include the material you used for your item if you want. This helps your customers know what they can expect. Some customers have allergies to certain fabrics or metals so this information can help prevent future problems for both the customer and you. These terms can also help with the search so it’s good to add them!

Inventory
and
Pricing

So are you ready to talk numbers? Here you will set the price of your product as well as how many you are selling. You can assign a SKU to the item to help you track inventory if you are producing and storing your products. You can also create variations that will allow you set different price points for each. For example, you sell a decal in different sizes – 3 inch all the way to 20 inches. When you add variations you can make sure that you adjust the prices for each of those sizes.  If you take personalizations on items, you are able to set that upo as well. Be sure to ask for any information that you will need for your customers. 

Shipping

We have finally made it to the end of the line – shipping. Here you are able to select a flat fee OR use Etsy’s built in calculated shipping. You can also let your customers know the processing time (from the date they order, how long it will take you to dispatch the item). After you fill this information out, you can save what is called a shipping profile which will allow you to select these setting in the future for a faster listing process. 

We are done...for now

Opening An Etsy Shop – Part 2 After filling out all of this information, you can hit that save button at the bottom of the screen! Congrats bestie, you have just create your first listing and are one more step closer to opening your doors. Are you ready to move ahead? Check out Part 2 of Setting up an Etsy shop here. If you have any questions, please feel free to reach out to the group, I would be more than happy to help.